We are Sora, a digital product studio focused on design that creates impact and drives growth.

For Luca, a lifestyle and eyewear brand, we were brought in to design a digital experience that balanced product detail with aspirational storytelling. The client wanted to position themselves at the intersection of fashion, tech, and culture. Objectives included building a responsive site with a bold editorial layout, integrating product showcases, and delivering an elevated customer journey that reflected their modern luxury sensibility.